Why Email Marketing?

Just in the past year, I’ve been posed the questions “Why Email Marketing?” more times than I can count. My answer? Because email marketing works – if created and optimized properly.

So How Do I Know My Email Marketing Campaign is Optimized?

Simple. When you sit down to layout your email marketing blast, think about what you would want to read. Put yourself in the user’s place. I can tell you from personal experience, I get at least 15 to 20 email marketing promotions from various sites, per day, that I’ve signed up for and some that I haven’t signed up for. And very rarely do I find myself clicking on their email – unless I trust the source or the email subject line GRABS my attention (which can be hard to do, since I have a short attention span).

Email marketing subject lines like “SUPER DUPER AWESOME SAVINGS, CLICK NOW AND GET WACKY WITH US” rarely provoke me to open them. First of all, I LOATHE all caps (unless I’m making a point) because honestly, I feel like the email is yelling at me. Just like when I’m watching a nice quiet television show and then a very loud commercial with a screaming man invades my living room…that usually results in a channel turn.

Helpful Information and Providing a User-friendly Experience Goes a Long Way

I just recently sent out a company-wide email marketing newsletter and received an opt-out from an individual who was interested in our company, but had to wait for whatever reasons. I was a little upset at first when they opted out, but then I noticed, they actually read the newsletter! Among the company announcements and other things, I added a blog post about how to find out where you rank among your competitors…and low and behold, the individual who opted-out had clicked through to read this particular blog post.

So why would I be excited about this? Because even if they decide not to do business with us, that person will always remember the advice we gave them and they will view us as providing knowledgeable and helpful expertise.

Benefits of Email Marketing Go Beyond Reaching Your Clients

Email marketing campaigns are a great way to reach out to your current clients or potential clients. Here are some handy tips for a good email marketing campaign:

1. Announce flash Deals/Specials/Giveaways
2. Announce new employees or services that your client may benefit from
3. Announce open houses, mixers and events with free giveaways (everyone loves freebies)
4. Review services. For ex, if you own a bookstore, read and review a book once a month, compose a blog or page on your web site and in the newsletter, provide a brief synopsis of your review and then link over to your blog or web site.
5. Product spotlight – offer reviews and special savings for the product

Learn about BoomClient’s email marketing experience!

You clients love to feel special or to get noticed, so take care of them!

Also, email marketing solutions, such as Constant Contact provide amazing online tools, customer support and marketing seminars that allow you to maximize your usage from the tool.

I recently attended a Constant Contact seminar in where I learned so much about setting up a newsletter it’s ridiculous. Not only was the host friendly and knowledgeable, but she answered every question that anyone in the audience had.  She offered a helpful experience…just how like I like my emails!

How Can I Find My Search Engine Ranking?


One of the most important aspects of search engine optimization (SEO) is how you can find your search engine ranking and most importantly, where do you fall amongst competitors?

Through my experience, there are several ways to see where you rank in the Search Engine Results Pages (SERPS) – with and without tools.


Manual Search Engine Ranking Results

Find your search engine ranking results by manually searching.If you have a relatively small site, it’s going to be much easier to find your search engine ranking manually. Simply identify your top-level keywords and enter them into the search engine of your choice. Since Google takes the lead in search engine market share, with Yahoo and Bing trailing closely behind – according to comScore.  You can bet that if your rankings are optimal in Google, they will be in other engines. But just to be sure, it can’t hurt to check the others, especially since Bing requires meta tags and optimization that may not be required by Google.


Search Engine Rankings with Online Tools

Larger sites that require more keywords and optimization are a bit more cumbersome to manually search. Not only is it cumbersome, but some search engines may respond a bit slower or stop completely if you constantly enter different searches. They may view you as a spammer or some sort of automation software.

Tools such as WebPosition have proven to be the easiest way to find your search engine ranking. The advantage of using this type of tool is to provide the user with a quicker way to find out where you land in the SERPs against competitors. The downfall is that some search engines don’t appreciate the constant inquiries and can block you for an extended period of time. Yahoo has been known to put a kibosh on WebPosition inquiries for an extended period of time. 


More on Browsers and Search Engine Rankings

Your browser can also have an affect on a manual search. In my experience, Firefox is a wonderful browser and even offers some of the best SEO tools through Firefox, but they also are keen on providing an exceptional user experience. And there have been times where Firefox has stopped me from performing manual searches if I did too many.

Most Search Engines Offer Tools That Help You Identify Rankings

Most search engines provide you with all the tools you need when you want to find your search engine ranking. Subscribing to their analytics and webmaster tools can make a huge difference in how you optimize because they provide you with everything you need to know when it comes to that particular engine.

I suggest joining groups and forums sponsored by a particular search engine (since they monitor what their users are saying, doing, etc). I’ve learned a great deal about my own site’s analytics just by speaking with other professionals through these forums.

Google Forums


So, What’s the Best Way to Find My Search Engine Ranking You Ask?

Discover the best solution to finding your search engine rankings by trying what works best for you! I recommend trying out each way. Discover what works best for you and what you have available in your budget. Smaller companies may not be able to afford robust online marketing tools. But what most people don’t realize, you can perform most any task these online marketing tools do, it just takes a little more time. Because when it comes to SEO, there is no one perfect way to do it for everyone – SEO is just as unique as your business.