One of the most important aspects of search engine optimization (SEO) is how you can find your search engine ranking and most importantly, where do you fall amongst competitors?
Through my experience, there are several ways to see where you rank in the Search Engine Results Pages (SERPS) – with and without tools.
Manual Search Engine Ranking Results
If you have a relatively small site, it’s going to be much easier to find your search engine ranking manually. Simply identify your top-level keywords and enter them into the search engine of your choice. Since Google takes the lead in search engine market share, with Yahoo and Bing trailing closely behind – according to comScore. You can bet that if your rankings are optimal in Google, they will be in other engines. But just to be sure, it can’t hurt to check the others, especially since Bing requires meta tags and optimization that may not be required by Google.
Search Engine Rankings with Online Tools
Larger sites that require more keywords and optimization are a bit more cumbersome to manually search. Not only is it cumbersome, but some search engines may respond a bit slower or stop completely if you constantly enter different searches. They may view you as a spammer or some sort of automation software.
Tools such as WebPosition have proven to be the easiest way to find your search engine ranking. The advantage of using this type of tool is to provide the user with a quicker way to find out where you land in the SERPs against competitors. The downfall is that some search engines don’t appreciate the constant inquiries and can block you for an extended period of time. Yahoo has been known to put a kibosh on WebPosition inquiries for an extended period of time.
More on Browsers and Search Engine Rankings
Your browser can also have an affect on a manual search. In my experience, Firefox is a wonderful browser and even offers some of the best SEO tools through Firefox, but they also are keen on providing an exceptional user experience. And there have been times where Firefox has stopped me from performing manual searches if I did too many.
Most Search Engines Offer Tools That Help You Identify Rankings
Most search engines provide you with all the tools you need when you want to find your search engine ranking. Subscribing to their analytics and webmaster tools can make a huge difference in how you optimize because they provide you with everything you need to know when it comes to that particular engine.
I suggest joining groups and forums sponsored by a particular search engine (since they monitor what their users are saying, doing, etc). I’ve learned a great deal about my own site’s analytics just by speaking with other professionals through these forums.
So, What’s the Best Way to Find My Search Engine Ranking You Ask?
I recommend trying out each way. Discover what works best for you and what you have available in your budget. Smaller companies may not be able to afford robust online marketing tools. But what most people don’t realize, you can perform most any task these online marketing tools do, it just takes a little more time. Because when it comes to SEO, there is no one perfect way to do it for everyone – SEO is just as unique as your business.