When our clients first approach us about creating a web site for small handheld devices and web enabled cellular phones, they often say they want a “Portable Web Site” or “Mobile Web Site”. But this is not necessarily the best way to go…
There are many companies out there that will create a portable web site (only). The way this works is pretty straight forward. Typically the client will contract with a company to create a separate portable web site. They also provide some code that is added to your current full sized web site. This code “sniffs” out what type of browser or device is attempting to view the web site, and if it is a portable device or cell phone, the code redirects the visitor to the portable web site, that is usually hosted under a different domain name.
The problem with this or downside is probably a better choice of words, are a couple of issues:
- You have two separate web sites doubling the work whenever you need to update or add to your web site.
- You have two different domain names (web sites), and neither benefit from the other with respect to SEO.
- Google prefers one web site with one domain name.
So what’s the answer? A “Responsive Web Site”!
Web sites can be constructed in a way that allows them to dynamically resize, reorganize their content, and adjust text size to function properly on everything from a wide format computer monitor to a small cellular phone. This is called Responsive web design and it is the best way to create a web site that works well on all computer monitors and handheld devices.