Jacksonville SEO Consultants

The SEO Plan

Like any complex project, effectively optimizing a website to achieve the best possible search rankings and conversion rates does not happen without a carefully developed plan. Our first step with all website design projects and new SEO clients is to perform an extensive amount of research and information gathering that we use to develop a thorough optimization plan. Our SEO plans coupled with our understanding of best SEO practices serve as a blueprint for designing and optimizing every aspect of the websites we build and for existing websites that we are asked to optimize.

Before the SEO plan is put together, we have a detailed discussion with the client. We need to know what our client knows about their competition and who they feel their top competitors are. We also need to know what the goals and objectives are for the website and its purpose. After gaining a clear understanding of what the website is expected be and do, we then focus on the websites that we will be competing against for the top search rankings. We examine how large their websites are, what subject matter is covered and the amount of useful and informative detail they provide about their products, services, and other related information visitors might be interested in. This not only tells us how much content development will be necessary for our client’s website to be competitive, it also gives us some idea about which key phrases the top competitors are using. In examining the competitor’s websites we also take time to examine how well their websites are optimized. Lastly we use multiple keyword tools to identify the key phrases that are used the most to search for our client’s industry, products and services.

After gathering all of this information and a clear understanding of our client’s goals, we build an SEO plan for the new website that addresses the size of the site and the necessary amount of content; text, images, video, downloadable files, links to industry or subject matter resources, etc. The SEO plan also includes what areas of the client’s company, products and services will need to be included, how aggressive our optimization will need to be based on competing websites and which key phrases will be used. We also create a website diagram that details every page to be created, how key phrases will be used, the subject matter of each respective page and all of the required elements and functionality. After reviewing the SEO Plan with the client and making any needed adjustments, we begin to design and development the new website or optimize the existing website.

The Importance of High Performance Website Hosting

We begin work on your new website by first setting it up on our own custom built website hosting platform. We do not host our client’s websites on third party hosting servers because we cannot control important aspects such a server resources, the number of websites sharing the server, how secure those other websites are and how much bandwidth is available. These are all factors that can negatively affect the speed, performance and security of a website. Our hosting platform is specifically designed with high speed web hosting software, extra resources, caching software, and multiple layers of security. And our hosting platform is located at an internet data center with redundant, high speed internet bandwidth and redundant power, all to assure that our hosting environment is as fast as possible.

The speed or “Load Times” of webpages is an important aspect of optimizing a website. Most website hosting providers are commonly content with load times of websites they host being 2 to 3 seconds or more in some cases. this is not good but in the “acceptable” range. But if you add in a few more seconds for 60+% of visitors using mobiles that might not have a strong signal, a website’s load times could easily exceed 5 seconds. Google recently reported that 53% of mobile visitors leave webpages that do not load within 3 seconds. Our client’s websites have an average load time of 1 second or less.

The other reason we put so much effort into the performance of our website hosting platform is because Google gives considerable attention to delivering a good experience for those who use Google, especially those searching with mobiles. As of July, 2018 Google began to lower the rankings of web pages with slow load times. Sometimes other factors can offset this penalty but we prefer not to risk being penalized for slow load times and also want our client’s visitors to enjoy a positive experience.

The Initial SEO Foundation

The initial optimization we perform for the new websites that we build to update and replace an existing website, and the optimization that we perform on existing websites that we are asked to optimize is the same in that it creates a foundation that has improved every website we have been asked to optimize. And while we cannot go into great detail about exactly how we optimize websites here, we can provide a high level overview. We’ll share the details of what we do and how we do it when we meet to discuss your new website or improving the optimization of your current website.

We begin by applying the SEO plan we discussed above. For new websites, we compose and optimize all needed text content and recompose and optimize most of the text content of existing websites, we compose and optimize the meta tags for every page and address twenty to forty other “aspects” on every page. Every website is different of course, but we have identified and verified many SEO techniques that we apply to virtually every aspect of a page including all links, images, graphics, headings and text content, even special page formatting for different devices. When the website is completed and all initial optimization has been completed, new sitemaps are loaded to Google search console to inform Google of all the site’s pages and any new page file names. We also remove old pages from Google’s index.

When complete, this granular optimization consistently produces improved, often substantially improved Google search rankings over the previous version of the website. And today, these improvements happen within a week or two with Google. This initial bounce immediately leads to more visitors and more business for our clients and provides a strong optimized foundation to build on.

Ongoing Intensive SEO

Ongoing intensive SEO involves every possible effort or task that we believe based on experience, will continuously improve how valuable, helpful, useful, informative and friendly your website is to your visitors and Google. Content is still king in the world of SEO. Adding quality content to pages and composing quality blog posts regularly will always improve how Google sees your website. In addition to regularly adjusting existing content and adding new content we perform SEO tailored to your goals and what we feel will have the most impact. We do not follow the same series of steps for each website. There are too many variables between industries. The tasks or SEO strategies that we employ are based on a website’s current performance at any given time and the client’s goals. This requires a constant awareness of the website’s strengths and weaknesses and allows us to apply our experience to make the specific adjustments or additions that we know will cause the website to quickly rank higher and convert more visitors.

Some of Our Intensive SEO Services.