Jacksonville SEO Experts

Understanding Your Industry, Your Company and Your Goals

When we are asked to help a business improve the performance of their website, the first step is to have a detailed discussion about the client’s industry and who they feel their main competitors are. Details about how their products or services compare to those of their competitors are also important. We also need to learn marketable aspects about the business, their target geographical areas and target customers, and the key services or products that they provide. And finally, their goals. We need to clearly understand what our clients want their website to be and do; are they interested in providing a source for information or acquiring more new patients, are they interested in more new clients for one particular area of their business, firm or practice? These details and others are important initially and over time as the results of our work materialize. Our Jacksonville SEO experts possess a proven ability to use these details to carefully plan website design and optimization strategies that produce initial results in the first 30 days and provide a foundation for ongoing, intensive search engine optimization and lasting success.

Key Phrases Identification and Assignment

A critical first step in properly implementing a solid, well planned SEO strategy is the identification and assignment of key phrases. While there are many aspects of proper and effective SEO, the proper use of key phrases is the fundamental basis of SEO. We help our clients identify the top key phrases for their website by utilizing several tools. We use these tools to identify multiple key phrases that are being used the most to perform searches for the subject matter of each page of the website we are planning an optimization strategy for. We then evaluate the competitive use of each identified key phrase and select one key phrase for each page of the website. Each page’s assigned key phrase will be used to extensively optimize the page it was assigned to.

Design and Initial Optimization

Most of the websites we are asked to take over management of and optimize were not well planned or optimized. And in many of these cases the most impactful option is to start fresh with a detailed optimization strategy and design that meets and exceeds the current standards.

With respect to design, most people are surprised to learn that design or the look and feel of a website actually plays second-seat to SEO. This is because videos, graphics, photos and many other design elements can affect performance and load times. And with Google’s “Mobile First” policy, if a website is not designed for mobile devices, it will be ranked below other websites that are. Given these facts, it is now more important than ever for any website design firm to have a deep understanding of SEO and couple that understanding with a high degree of creativity to design captivating and compelling websites that also achieve high search rankings.

When creating new websites, our designers and content developers follow a detailed optimization strategy that is created before design begins. In doing so, they employ the collective knowledge that our twenty plus years of experience has given us to assure that every aspect of every new website we create performs well on all devices and has a solid SEO foundation.

The Importance of Ongoing SEO

One of the most important things that we have become very good at handling over the years is how search engines, especially Google, continually adjust the SEO value they give to hundreds of different aspects of websites. It is estimated that these minor updates are made 500 to 600 times a year. Google also announces major updates known as CORE updates like BERT that can have a significant effect on a website’s rankings.

We have been performing monthly SEO that we refer to as “Intensive SEO” for over 20 years for a variety of different industries and professions. And we know how to interpret and adjust for these unannounced updates and mitigate any drop in rankings or visitor traffic that a minor or major update can cause. A few of the primary ways we do this is by not playing games in the first place. We make every possible effort to follow SEO best practices and closely adhere to Google’s guidelines. We monitor Google analytics and search console, continually test key phrase performance and page rankings, and follow search industry websites and search industry experts on social media. All of which tells us why an update was made, what was changed and how the update is likely to affect or not affect our clients websites.

In addition to providing a safety net for unexpected updates, our intensive SEO services include a number of other important tasks such as keeping the website fresh by continually rewriting and improving text content and growing it with valuable and informative content. We address any functionality issues that we identify or issues that we are alerted to by Google Search Console. We continually look for opportunities to add links to the website from other authoritative websites and add the website to online directories. These and the many other steps that we take to build and maintain high performance websites are all based on tried and true SEO fundamentals that consistently move our client’s websites to the top spots in Google and other search engines. And we would be pleased to do the same for your website.