Design and Initial Optimization
Most of the websites we are asked to take over management of and optimize were not well planned or optimized. And in many of these cases the most impactful option is to start fresh with a detailed optimization strategy and design that meets and exceeds the current standards.
With respect to design, most people are surprised to learn that design or the look and feel of a website actually plays second-seat to SEO. This is because videos, graphics, photos and many other design elements can affect performance and load times. And with Google’s “Mobile First” policy, if a website is not designed for mobile devices, it will be ranked below other websites that are. Given these facts, it is now more important than ever for any website design firm to have a deep understanding of SEO and couple that understanding with a high degree of creativity to design captivating and compelling websites that also achieve high search rankings.
When creating new websites, our designers and content developers follow a detailed optimization strategy that is created before design begins. In doing so, they employ the collective knowledge that our twenty plus years of experience has given us to assure that every aspect of every new website we create performs well on all devices and has a solid SEO foundation.