Having a website that is properly optimized to achieve high search rankings is very important to most businesses today. As a result we treat search engine optimization or SEO as the most important part of designing websites for our clients. We go to great lengths to assure that every aspect of the websites we create are built to produce results.
Our SEO efforts begin on day 1. Referring to the project diagram, we begin to research websites that we will be competing with and testing key phrases to identify the top used key phrases and what search results they produce. After we complete this research, one key phrase is selected and assigned to each page that is planned for the new website. It is important to identify and select the top key phrases that will be used before design begins because of how and where we use each respective page’s key phrase. (We’ll explain how we do this in detail when we meet).
SEO planning must be done before design begins because optimization has to be considered in every aspect of website design. Everyone involved in the creation of the website will follow the SEO plan as closely as they follow the design plan. Buttons and links, images, graphics, text content and many other aspects of the website are all optimized as the website is built, and optimized a certain way. And the best way to execute a well planned SEO strategy is during the design design process. Effective SEO is not an afterthought, it is the foundation of all high performance websites.