How Long SEO Results Should Take
Everyone wants to be #1 or at least high in the rankings as fast as possible, but you will need to exercise some patience and be prepared to invest in an ongoing program if you want your web site to achieve and maintain good rankings. Achieving top rankings can take even longer in highly competitive industries like the legal and plastic surgery industry. Inspect what you expect by monitoring rankings for your target key phrases, review your Google analytics regularly, and document the number of inquiries you receive from your website. Also allow some freedom and access to effect changes and adjustments that will need to be made.
If your website is more than a few years old and has not been touched for some time, the search engines know this. Your web site will have developed a reputation of being a stale web site. When a website becomes stale, Google will increase the time between visiting and caching every time it sees that nothing has changed since their last visit. when our Jacksonville SEO specialists begin to optimize a stale website, we have to take special steps to regain the attention of Google and other search engines. If these special steps are not taken, it could take a number of weeks, potentially months for any SEO efforts to translate into improved rankings. Once our special steps retrain Google within a couple of weeks, you will see a noticeable jump in your site’s rankings. Then over the next two to three weeks your rankings will bounce around a bit while the search engines reevaluate all the fresh content throughout your updated or new website. We update and make adjustments to our client’s websites regularly. This causes Google to revisit our websites regularly to cache and reevaluate rankings as often as every few days. If your website has not received any SEO attention in a while, your rankings will have dropped below where they should be and even a limited SEO effort will cause rankings to improve. If you begin an SEO campaign with an SEO provider to improve a stale website, you should see a noticeable over all bump in your Google rankings within three to four weeks and continuous improvements over time.